How many posts do I need before I launch my blog? This is a question asked by many new bloggers.
Technically, once you publish your first post, your blog is launched. However, if by launch you mean actively promoting and marketing your blog to attract visitors and turn them into fans, then I would say that you need at least fifteen posts, more if you have multiple topic categories.
There are some bloggers, who think the opposite though. And recommend launching with only a few posts – as little as five, or even one. And while I understand the thinking behind this (namely get yourself out there, and get the ball rolling), for many it’s probably not the best launch approach. For two main reasons.
1 – Your First Few Posts Will Probably Suck!
If you are not already writing regularly, it will take time to develop your content writing abilities. By this, I mean growing into your writing voice and style, discovering a writing process that works for you, and learning how to take an idea and turn it into a piece of content that is of value to your target audience.
Given this, the first few posts you publish will probably suck. And that’s ok! It’s a process. The more content you write, the better you become. But, using those initial posts to launch your blog is not putting your best foot forward. They won’t make a good first impression, which will hamper your marketing efforts.
If you take the long-view, by the time you write fifteen posts or more, your content will be much better. By, launching when you get to this stage, using your later posts for promotion (attracting visitors) you will make a better first impression and get more buy-in from your readers.
Once you do launch and are now able to deliver quality content consistently, take some time to go back over earlier posts and make improvements and re-write if necessary to get them up to scratch.
2 – You Need Something to Market
If you are going to put time, effort, and money into marketing and promoting your blog, then you should have a blog to market.
While, there is no content threshold to meet before you can officially call your blog, a blog. It safe to say that one post does not make a blog. Neither does five or six.
Ideally, you should have a base of content that showcases what you and your blog are all about.
Depending on the focus of your blog and the audience it serves, you might need a mix of different kinds of content such as best tips posts, how-to posts, reviews, and opinion pieces. And you should have more than one of each.
If your blog has multiple categories – Lifestyle, Health, Beauty, Fashion – each category should have at least five posts. If not, your blog will look unbalanced, unfinished, and ultimately unprofessional.
By launching when your blog is more of a finished product (padded-out with quality content), it will come across professional, authoritative, and trustworthy this will help you get more return from your initial marketing efforts – subscribers to your email, return readers, purchases, etc.
To Wrap Up:
I know that it’s challenging to apply restraint when you first start blogging. It’s exciting! You want to get your shiny new blog in front of people as soon as possible. But, launching before you are ready for prime time (from a content amount perspective), is just a waste of your time, energy and money.
If you have patience and first build a base of quality content, when you do eventually launch, you will get a lot more traction.