When you first start blogging your head is a river flowing with ideas for blog posts. You have so many that you could write three or four posts per week (if you had the time).
These are happy days. You publish content with abandon.
But, as your blog grows and you write more content, the flow of ideas becomes a trickle, and eventually, one day when you sit down to write a post, you draw a blank. The river has dried up.
One of the things I love about WordPress is plugins. They enable you to boost the capabilities and performance of your blog with additional functionality and features and generally make your life as a blogger and webmaster easier.
There are plugins for SEO, Security, Content, Advertising, Analytics, and Social Media. And that's just scratching the surface. All in all, there are over 50,000 available!
Do you want more traffic from Google? If so, you need to do all you can to improve the SEO (search engine optimization) of your blog.
I know many beginner bloggers who shy away from SEO because they think it’s too hard and complicated.
But, I will let you in on a secret. It’s not!
In this post, I am going to walk you through some of the basics of WordPress so that you can start becoming familiar with the platform and begin setting-up your blog.
In the below videos you will learn:
- How to install a Theme
- How to change the Permalink structure
- How to customize your theme
- How to add Posts and Pages
- How to create Categories
- How to add Menus
- How to install Plugins
- How to add Widgets
We have a lot to cover so let's get started.
Google analytics is the eyes and ears of your blog. Once the analytics tracking code is installed, it helps you track, measure and understand the actions and behaviours of visitors to your blog.
In my last post, I walked you through the process of installing analytics and in this tutorial I will walk you through some of the basics of the platform, highlighting the key areas that will be useful for you as a beginner blogger.
Before launching your blog, you should set-up Google Analytics.
Google Analytics is a free tool that enables you to analyze your web traffic. It provides you with audience insights and helps you track, measure and understand the actions and behaviours of visitors to your blog.
In the coming days, weeks and months you will add tracking tags to your blog to integrate it with the different platforms, channels and services that you will use for marketing and analytics.
As a blogger, one of your primary jobs is to keep the content flowing but consistently coming up with fresh content ideas is a challenge, it’s an issue that many new (and seasoned) bloggers face.
The good news is, if you do hit a content idea slump, or don’t know what to write about, there are some excellent online resources that you can use for inspiration and to get the creative juices flowing again.
Yes, it's true. You can earn money from blogging.
Making a fulltime living from your blog is not a pipe dream. It's not easy, and it won't happen overnight, but it's totally possible.
Many bloggers earn thousands per month, others tens of thousands and some like Pat Flynn of SmartPassiveIncome.com earn over a hundred thousand per month.
Many factors determine the success of a blog but none more so than the niche you choose. If you get it wrong, your fledgeling online enterprise could be doomed to failure from the get-go.
With so much at stake, your future blogging success, it pays (literally) to put some forethought into your niche selection.
But, many budding bloggers don’t.